Why Fashion Retailers are Embracing the Omni-channel Model
In the past, retailers relied on a single channel to do business. This was the traditional way of doing things. Everything was centered around a single-distribution system, as retailers either had a brick-and-mortar store (offline) or a shop online (although
Top 5 Popular Use Cases of AI in Retail
Artificial intelligence has already been applied to the fashion industry in so many ways, it’s getting harder to distinguish what’s AI-driven and what’s not anymore. We are just at the start of something much more incredible, but the recent advancements
A Closer Look Into the Retail Apocalypse
While the term started to gain traction merely two years ago, the early beginnings of this emerging problem that has been plaguing North American retailers can be traced as far back as 2009. Back then, borrowing money was much easier for
Why Predictive Analytics Solutions Make Sense for the Supply Chain
With the predictive analytics market to continue growing, it is no surprise that companies all across the board are looking for ways to keep up with the constant change of consumer demand in this digital age. In a world where retailers
How Predictive Analytics Help Drive Better Marketing Campaigns
Growth, insight, and increased sales. These are the simple, yet straightforward answers on why predictive analytics is important to marketers. When it comes to marketing, one of the most important aspects is to better understand your target audience and know everything there
How Product Development Can Benefit From Predictive Analytics
Fashion designers are futurists. They play some of the most important roles in the fashion and retail industry. From having to be wary of the current trends that are happening at that moment, to thinking far ahead at what might be
How Merchandising Can Benefit From Predictive Analytics
Merchandise planners have a lot to think about. How much does your customer want? When do they want it? How does all of this compare to the inventory levels and promotional plans? There is a myriad of questions that come through when
Why Managers Need Predictive Analytics
There is no doubt that in the past few years, buzz words like machine learning, predictive analytics, and artificial intelligence have spread all across the globe. While many initially presumed it may have been just another hype cycle within the business